Haichang Ocean Park

Haichang (China) Investment Co., Ltd. (02255.HK) is a comprehensive cultural tourism group based on marine culture in China, listed on the Hong Kong Stock Exchange on March 13, 2014. Currently, it has laid out comprehensive theme cultural tourism projects featuring marine culture with distinctive characteristics in over 30 cities including Shanghai, Zhengzhou, Sanya, Dalian, and Yantai, covering multiple products and brands such as "flagship marine theme resorts," "marine theme parks," "themed entertainment blocks," "mechanical amusement parks," "water parks," and "boutique aquariums." It has been awarded two "5A" and three "4A" scenic spots, "National Cultural Industry Demonstration Base," "National First Batch of Night-time Cultural and Tourism Consumption Agglomeration Zones," and has ranked among the top twenty Chinese tourism groups 11 times, cumulatively receiving over 150 million visitors, completing its layout in major economic circles such as the Bohai Rim, Yangtze River Delta, Central China, and Chengdu-Chongqing region.

After entering the international capital market, Haichang Ocean Park has deepened brand building, adhering to the brand personality of "courageous innovation, sunshine and health, sincerity and reliability" and the brand proposition of "dreams, love, and happiness." While providing visitors with an integrated service experience combining park tours, dining, shopping, and accommodation, it actively explores new spaces for industrial development, launching a three-pronged growth strategy with three major business ecosystems: "theme park operations," "cultural tourism services and solutions," and "IP operations and new consumption." It also actively promotes the internationalization of cultural tourism, developing a "dual circulation" pattern both domestically and internationally, committed to building a leading international leisure consumption platform with marine cultural characteristics.