Huangshanghuang

Yuexiu Group was established in Hong Kong in 1985. After 38 years of reform and development, it has formed a "4+X" modern industrial system spanning the primary, secondary, and tertiary industries, with finance, real estate, transportation infrastructure, and food as its core industries, along with traditional industries such as papermaking and strategic emerging industries that may be entered in the future. As an emerging business, the agricultural and food sector actively explores new tracks, committed to cultivating an excellent agricultural and food group in the Greater Bay Area. Yuexiu Agriculture and Animal Husbandry Food is positioned as the sector company of Yuexiu Group focusing on the whole pig industry chain business. It is an important part of the "4+X" modern industrial system and a key strategic layout for the Group to achieve high-quality development. At present, Yuexiu Agriculture and Animal Husbandry Food covers the whole industry chain of "pig breeding, slaughtering, and deep processing", with brands such as "Huangshanghuang" and "Kongwangji", and its business bases are spread across many places across the country.

The pig breeding industry is an important part of the 14th Five-Year Plan strategic layout of Yuexiu Group. Starting from Guizhou as a key industry for Guangdong-Guizhou assistance, it has successively built 8 pig breeding projects in Bijie, Qiannan Prefecture, Anshun and other places in Guizhou, with a designed production capacity of 1.02 million heads. After full completion and putting into operation, it will drive the employment of more than 1,000 local people and the prosperity of tens of thousands of farmers. Now, focusing on the development of Guangdong Province, it is laying out pig production capacity around the Greater Bay Area. At present, pig breeding projects have been planned and constructed in Huadu, Nansha in Guangzhou, Fengkai, Gaoyao in Zhaoqing, Zhanjiang, Maoming, Heyuan and other places. It is expected to achieve an annual slaughter of 2-2.6 million commercial pigs by 2025, with a production capacity of 4-4.6 million heads. At the same time, adhering to the development concept of "environmentally friendly farms, healthy pigs, and linking farmers with agriculture", it actively explores a new model of multi-story pig farming by building four major advantages: scale intensification, intelligent technology, lean management, and combination of planting and breeding. It strives to create advanced breeding efficiency and cost levels, blaze a distinctive path of high-quality development, and is committed to becoming an advanced listed pig enterprise in the industry. Guangzhou Kongwangji and Shandong Zhongxin, as subsidiaries of the slaughtering business sector, have formed a "one south, one north" base pattern for pig slaughtering business. Among them, Kongwangji was founded in 1878. It is a standardized pig slaughtering enterprise in Guangdong Province and a designated state-owned pig slaughtering enterprise in Guangzhou. The current production capacity is about 2.8 million heads per year, supplying nearly one-third of the hot fresh pork in Guangzhou every day. The production is strictly in accordance with multiple supervision systems such as national quality control and quarantine inspection, ensuring the quality and safety of meat products meet national standards from source to table. During the "14th Five-Year Plan" period, it will seize the opportunity of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, develop businesses of whole carcass purchase and sales, segmentation and distribution, and cold storage, supply the Greater Bay Area, connect with the Pearl River Delta, and serve the Central South region, and build itself into a regional meat distribution center and brand meat processing and distribution center. As the northern base, Shandong Zhongxin has been built into a national standardized pig slaughtering demonstration plant, mainly engaged in pig slaughtering and chilled meat distribution business. In the future, it will integrate primary meat processing, deep meat processing, cold chain logistics, technology research and development, and product marketing. Rooted in Shandong, radiating to the Yangtze River Delta, and facing the whole country for layout and development, it is committed to becoming a raw meat supplier with regional competitiveness. "Huangshanghuang" was founded in 1940. It is a well-known brand of Cantonese-style cured meat. With pure raw materials and excellent quality, it is a benchmark in the Cantonese-style cured meat industry and enjoys high reputation and brand reputation. In terms of deep processing, while adhering to the inheritance of traditional production techniques, it organically integrates Internet technology, modern automated production, and traditional processes to explore the new industry intelligent production model of "Internet + intelligent factory", making processing and production more standardized, large-scale, and industrialized. Its affiliated Yonghe Food Processing Center covers an area of 55 mu, with an annual meat product production scale of 24,000 tons. The base has complete production functions and complete food processing licensing qualifications. The Fengkai Food Processing Center started construction in April 2022, covering an area of about 70,000 square meters, gathering advanced equipment from home and abroad. After completion, it will start the operation of dual bases for food processing. In terms of sales, it currently has 9 directly operated stores, nearly 3,000 offline sales outlets, and nearly 6,000 distribution and cooperation customers. Sales in markets outside the province have achieved double-digit growth for five consecutive years. At the same time, it actively integrates Internet + to implement online and offline linkage, builds information platforms and implements data management, creates a "live broadcast + social" economic ecosystem, builds multi-platform e-commerce channels, develops more than 2 million brand members, and online sales exceed 200 million yuan, ranking among the top in the same category for a long time on mainstream e-commerce platforms.