Add a Friend (Guangzhou) Joint-stock Co., Ltd.

MINISO is an internationally renowned lifestyle retail brand, headquartered in Tokyo, Japan. To date, it has over 3,000 stores worldwide, with more than 100,000,000 customer visits annually. As a pioneer and leader in the 'lifestyle consumer goods' sector, MINISO has won widespread recognition and praise from consumers in the global market since its inception. MINISO's philosophy of 'simplicity, nature, and quality' and its brand concept of 'returning to nature and restoring the essence of products' have also attracted attention from the industry and the market, sparking a trend of 'lifestyle consumer goods' in fashion-forward markets such as Europe, the US, Japan, and Korea. In 2013, introduced by a Guangzhou consortium, MINISO officially entered the Chinese market comprehensively. The Chinese operations headquarters was jointly established by Miniso Industrial Co., Ltd. and Guangdong Baoyang Trading Co., Ltd., first exploring the vibrant Guangdong lifestyle consumption market. In September 2013, MINISO's 'China Store No.1' in Guangzhou, 'China Store No.2' in Shunde, Foshan, and 'China Store No.3' in Jiangmen successively opened, and within a short time, 50 stores were launched, creating a shopping frenzy for 'lifestyle consumer goods' locally. MINISO will further accelerate its expansion pace in the Chinese market, focusing on end terminals, and plans to open 300 stores in China in 2014 to comprehensively layout the Chinese lifestyle consumer goods market.