Company Profile:
Guangzhou Kaqiwu Garments Co., Ltd. was founded in Guangzhou, Guangdong Province, and is a large-scale comprehensive children's clothing enterprise integrating research and development, design, production, and sales of children's clothing.
"Kaqiwu" has a team of professional children's clothing designers and marketing talents, who constantly observe international fashion trends, independently design and develop products, and cooperate with well-known enterprises in the industry to ensure that the products are fashionable, diverse, and better meet customer consumption needs, leading the new concept of children's clothing fashion. Kaqiwu brand chain stores are committed to "creating new fashion for children's clothing" as the company's mission. With the strong advantages of its own brand, excellent quality, fashionable design, considerate pricing, high-quality service, and various flexible business models such as regional agency, franchise chain, joint operation, and direct sales, it has formed a huge sales network nationwide, and its products sell well in domestic and foreign markets, with more than 300 specialty stores.
Brand Development History:
In August 2004, after fully researching the development trends, distribution channels, and consumer characteristics of the children's clothing retail industry, the founder of Kaqiwu, Mr. Ni Congjing, began the conception of a children's "Magic Castle", which established the entrepreneurship path and gave birth to the Kaqiwu children's clothing brand.
In August 2007, the company fully implemented scientific management, improved the marketing system, and based in Guangzhou, developed towards the entire Guangdong market.
In October 2007, the company strengthened internal management, explored the development of multiple distribution channels, and expanded into the Pearl River Delta and the national market.
In September 2008, after deepening the company's internal management, the Kaqiwu Brand Marketing Center was established, marking a groundbreaking step towards brand operation.
In October 2008, the company took the lead in promoting children's clothing chain institutions with the concept of "love" cultural dissemination - the Kaqiwu brand chain institution, perfectly integrating the corporate culture and the advantages of the children's clothing chain business model, and committed to "Lead the New Fashion of Kids Creating New Trends in Children's Clothing" as the company's mission, beginning a strategic transformation to fully expand the national market through brand chains.
In 2011, brand management began to take shape, clarifying Kaqiwu's three-year strategic plan and medium and long-term strategic deployment, and designated 2012 as the brand building year.
In 2012, Kaqiwu's nationwide brand management gradually moved towards standardized management. In the same year, the Kaqiwu Red Scarf Love House was established, and together with Beijing Guang'ai School and the China Children's Art Foundation, the "Kaqiwu Family, Red Scarf Ten Thousand Miles" love party was held, integrating love culture into Kaqiwu's family culture, further elevating the brand culture of Kaqiwu and highlighting its cultural charm.
In 2016, Kaqiwu launched the Wonder For Myself lifestyle store project, and the "freestyle cool living" fashion women's clothing brand was magnificently listed, becoming a fashion gathering place for IT Girls everywhere.
From 2018 to 2020, the Kaqiwu brand won the "Brand Pioneer Award" for children's clothing in Guangdong Province.
Kaqiwu Ten Management Concepts:
We advocate simplifying complex matters to achieve simplicity.
We advocate quantifiable management, letting data speak for everything.
We advocate management by walking around to solve problems timely and effectively.
We focus on details, insisting that sales is all about details.
We advocate viewing problems from a strategic perspective, putting the overall situation first.
We are good at listening to others' opinions and willing to improve through communication and exchange.
We insist on unconditional execution and advocate acting first before giving feedback.
We advocate thrift and make effective use of every resource.
We value teamwork and believe that 1+1>2.
We pay attention to the progress of every employee and advocate timely and effective incentives.
The company provides you with a sound personal development platform. After successfully joining Kaqiwu, you will enjoy:
1. Competitive remuneration and a generous welfare system;
2. Good promotion opportunities, corporate training providing laddered training plans and clear career development paths;
3. Beautiful and comfortable office and living environment; the company has employee lounges and a coffee bar;
4. The company implements a 7.5-hour working day system: paid annual leave, national statutory holidays, etc.;
5. The company provides monthly transportation subsidies, meal subsidies, and housing subsidies;
6. The company arranges vehicles every morning to pick up employees from subway stations for their convenience;
7. Colorful employee activities: birthday parties, employee dinners, holiday parties, travel activities, sports events, trips for outstanding employee recognition, and more.
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