CCTV Shopping

Relying on the brand advantages of China Central Television (CCTV), CCTV Shopping integrates the three-in-one three-dimensional communication and marketing platform resources composed of CCTV's open channels, digital channels, and network to create a non-store sales channel, reduce consumers' shopping costs, and allow consumers to truly experience a convenient, comfortable, and safe shopping experience and lifestyle. As a direct affiliate of China Central Television, CCTV Shopping upholds CCTV's fine traditions of integrity, authority, and social responsibility, positioning itself as the most credible home shopping service, and carries out three-dimensional modern home shopping businesses including TV, network, and catalog across the country. CCTV Shopping website is committed to building China's most credible TV shopping brand.