Aishida

Aishida Group Co., Ltd. is a large non-regional enterprise group with Zhejiang Aishida Electric Appliance Co., Ltd. as its core holding subsidiary. Founded in 1978, it focuses mainly on industrial investment, involving businesses such as cookware, kitchen small appliances, and auto parts. The company has a registered capital of 128 million yuan, covers an area of 800,000 square meters, and employs 10,000 people.
The group's main holding subsidiary, Zhejiang Aishida Electric Appliance Co., Ltd., is located in Wenling City, Zhejiang Province. With the corporate mission of "manufacturing healthy kitchen products and improving the quality of human life," it is committed to being an advocate of green kitchens. The company's cookware manufacturing capability ranks among the top globally. Its products hold the leading domestic market share and sell well in 50 countries and regions worldwide, with export value ranking first in the domestic industry. The company is at an advanced and internationally leading level in cookware and kitchen small appliance manufacturing technology and processing capabilities. It is a high-tech enterprise in Zhejiang Province and a key export brand enterprise cultivated and developed by the province. In 2004, the Aishida trademark was recognized as a China Well-Known Trademark by the State Administration for Industry and Commerce. According to evaluations by the China Brand Research Institute, the Aishida brand entered the ranking of China's top 100 most valuable well-known trademarks. Its non-stick pans and pressure cookers are Chinese brand-name products. The company is an enterprise on the General Administration of Customs' import and export "red list" and is the first listed brand in the cookware industry recommended for export by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products.
Aishida takes the creation of a century-old national brand as its corporate mission, adhering to the cultural philosophy of "Aishida, love for every family." With the goal of manufacturing healthy products and improving the quality of human life, it implements capital operations and an international branding strategy with a spirit of continuous progress, striving to build Aishida into the most influential well-known brand globally.