将 “时尚话语权”交给孩子，创造并引领不一样的儿童时尚生活体验——2002年，这个主打“黑白”的童装品牌犹如一枚时尚炸弹，让平静的童装界瞬间波澜四起。JOJO品牌创始人刘传英女士以超前的时尚嗅觉和独特的时尚理念，率先将个性潮牌的概念引入童装行业。 每一个理由的背后，都是一种生活态度的体现，创立之初的JOJO就为中国儿童的穿衣风格带来了颠覆性的理念。JOJO童装设计风格鲜明，极致黑白双色美丽独具，在层层晕染的进退间，将潮酷与摩登的气息尽情展现，让每个孩子个性十足，性格鲜明。
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