Shichida

Overview of Sike International Education Group
Sike International Education Group was founded in 2009 by Mr. Ma Siyan, former COO of Bloomberg Asia Pacific, after returning to China. It is a group enterprise mainly engaged in early childhood education, pregnancy education, early childhood language training, educational product research and development, online education, and system research and development. Since its establishment, it has been committed to introducing advanced educational concepts and teaching methods into China, providing more professional, scientific, and rigorous educational services for thousands of loving families.

The Group holds the franchise rights for Shichida International Education in China, mainly responsible for early childhood education, introduction of teaching courses, research and development of educational products, book publishing, etc. In 2016, it founded "Shichida Pregnancy Education," writing a new chapter in China's pregnancy education; in the same year, it obtained the exclusive authorization of the French Le Petit Prince brand and cooperated to establish the "Little Prince International Language Center"; Sike Online is an incubation project of the Group, using online early education to fill geographical gaps, creating an integrated online and offline model, covering early education in all regions of the country.

I. Shichida
Shichida International Education is one of the brands under Sike Education Group. Shichida was founded in 1958. Shichida International Education originated in the East and is deeply influenced by Confucian culture. With whole-person education as its goal and brain development as its feature, it uses scientific methods to cultivate children's abilities through love and emotion, providing advanced educational methods for loving families. To date, it has established nearly 600 teaching centers in countries and regions such as Japan, the United States, Canada, Australia, Singapore, Malaysia, Thailand, Taiwan, and Hong Kong. The first teaching center in mainland China officially opened in September 2010. It currently has more than 100 teaching centers in more than 30 large and medium-sized cities in China. At the end of 2018, it launched the Shichida franchise business, and it is expected to add 21 new franchise centers in 2019, reach 97 in 2020, and reach 259 in 2023.

II. Little Prince
"The Little Prince," circulated around the world in 250 languages, is a famous children's literary short story written by French writer Antoine de Saint-Exupéry in 1942. Its global total sales exceed 500 million copies, and it has been translated into 250 languages and circulated around the world. Within the scope of books, its influence is second only to the Bible. In 2017, Sike Education joined hands with the French foundation of the author of "The Little Prince" to create a humanities English classroom. The brand positioning of Little Prince International Language Center is to provide children aged 1-12 in China with humanities education as the foundation, including English, French, Chinese, etc. The brand mission is to let children communicate across national and cultural boundaries through language, so that every child can become a happy and intelligent world citizen like the Little Prince. At present, the first center was established in Shanghai, and one center has opened in Shenzhen.

Strategic Partners
The Group has currently signed strategic cooperation agreements with enterprises such as Microsoft Xiaoice, Alibaba, SCP Group, Yuexiu Group, and GF Group.