Yimian Data

Flywheel is part of Omnicom Group, a global marketing and corporate communications company that provides services to more than 5,000 clients in over 70 countries through its brand network and numerous specialized companies, covering advertising, strategic media planning and buying, digital and interactive marketing, direct marketing/promotion, public relations and other specialized communications services.
Flywheel China mainly serves large multinational enterprises entering the Chinese market with business strategy and layout, and helps local brands go global across borders and enter international markets. It helps brands build growth flywheels, deploy global business with one click, achieve leapfrog growth, and gather data for the future.

About the Flywheel brand:
In October 2023, 11 global brands were integrated into a brand-new brand—Flywheel. These 11 brands include Flywheel, Edge, Intellibrand, Perpetua, OneSpace, Spotlight, WhyteSpyder, Intrepid and others. In China, the main brands are Yimian Data (Yimian), Duozhun Data (DZ) and 4KMILES:
Flywheel: Helps brands manage retail sales and advertising search across multiple e-commerce platforms, optimize supply chain management, and provide creative services and strategic consulting.
Edge: Provides a highly actionable new generation of data, analytics, insights and strategic consulting services to help brands optimize e-commerce management and achieve online business growth, covering China, India, Japan, South Korea, Southeast Asia, Australia and New Zealand, etc.
Yimian Data: A data intelligence solution provider that, through first-class AI technology and data processing and analysis capabilities, interprets massive data from e-commerce platforms and social media channels, and provides business solutions that can run through the entire product life cycle. It was acquired by Ascential in March 2020 to expand the coverage of digital commerce solutions in China and other Asia-Pacific markets.
Duozhun Data: An integrator of e-commerce solutions that provides marketing strategy and operational implementation through big data, supporting clients' market strategy, media planning, performance marketing implementation and full-link operations. It was acquired by Ascential in February 2021 to increase media management services using big data and expand its service offerings in China, especially services on Alibaba.
4KMILES: A service provider that provides integrated e-commerce growth solutions for Chinese overseas brands. By helping Chinese overseas enterprises improve brand power and sales power, it builds data-driven operations and intelligent marketing to achieve global sales growth for China's supply chain. It was acquired by Ascential in December 2021 to provide cross-border e-commerce solutions for Chinese sellers.