Yanjing Beer

Yanjing Beer was established in 1980, formed a group in 1993, and was listed on the Shenzhen Stock Exchange in July 1997. The company's main business is the manufacturing and sales of beer, water, beer raw materials, beverages, yeast, feed, and other products. It is one of China's largest beer enterprise groups, with 60 directly or indirectly controlled subsidiaries spread across 18 provinces and cities nationwide. In its development, the company has created a business model with Yanjing characteristics, forming core competitiveness centered on market advantages, product advantages, brand advantages, management and technical advantages, contributing to the development of China's national beer industry.
As a leading enterprise in the national beer industry, Yanjing Beer has always adhered to the principle that "quality is life" throughout its long-term development, embedding the company's craftsmanship culture into every drop of beer. It persists in product structure adjustment, continuously increasing the proportion of mid-to-high-end products, optimizing product structure, and enhancing competitiveness. Through five development paths—strengthening the brand, consolidating channels, cultivating customers, deepening market penetration, and refining operations—the company continuously improves its operational efficiency, achieving product upgrade, market upgrade, and management upgrade. During the "14th Five-Year Plan" period, the company formulated and implemented Yanjing Beer's "14th Five-Year" development plan, closely focusing on the theme of "high-quality development," with "second entrepreneurship and revitalization of Yanjing" as the main tone. Adhering to the mission of "brewing a better life," the company takes supply-side structural reform as the main line, strives to develop new quality productive forces, deepen the construction of an excellent management system, implement supply chain transformation and upgrading, accelerate digital transformation, establish a new R&D system, and promote green and low-carbon development, achieving more efficient, more sustainable, and more harmonious growth.