Carabao

Training Materials
Development History:
Ø 2002: Carabao brand was born
Ø 2004: Carabao exported to 15 countries [Southeast Asia, Europe, North America, South America, and Africa]
Ø 2014: Thailand's Carabao Group went public
Ø 2015: Carabao became a partner of Chelsea Football Club
Ø 2016: Carabao became the main sponsor of the English League Cup
Ø 2017: Carabao became a sponsor of Clube de Regatas do Flamengo
Ø 2017: Carabao entered China
In 2017, Thailand's Carabao Group and Chinese investors jointly invested US$1 billion to establish Carabao China, and Carabao energy drinks officially entered the Chinese market, aiming to build a new kingdom of global energy drinks together with Carabao International.
Founder:
In 2002, famous Thai folk singer Aed Carabao and his close friend, renowned entrepreneur Mr. Sathien Setthasit, jointly founded a beverage brand - Carabao.
Carabao originates from the Spanish word for "water buffalo". In Thailand, water buffaloes are farmers' dependable helpers and close friends. People are grateful to the hard-working, silently toiling water buffaloes and hold a grand Water Buffalo Festival every year, allowing them to rest freely for a day on their own festival.
In 1981, Aed and his college classmate Keo formed the Carabao band. With the touching song "Song of Life", young Aed Carabao became a household star in Thailand. The band's musical style blends Thai folk music, Western rock, and country music, and they are known as "Asia's Rolling Stones."
After becoming famous, Aed did not change his stance and original intentions. He and his band never yearned for magnificent stages and always sang for ordinary people. With energetic and penetrating voices, they deeply moved all those in the country striving for a better life, and are called "The Voice of Thailand" by the public.
Logo:
Carabao energy drinks are named after Mr. Aed Carabao, and the brand logo was also personally designed by Mr. Carabao.
Ø Buffalo skull - Strength
Ø Red dove - Freedom
Ø Sun - Passion
Ø Star rays - Persistence
Mr. Carabao deeply believes that everyone yearns for freedom and excellence, which is an innate energy. Once ignited by the passion for creation, it can be transformed into powerful strength. All retreats in the face of difficulties and losses amid temptations are due to spiritual dependence and self-indulgence hindering the inner energy.
Product Introduction:
Ø Name: Carabao Vitamin Fruit Flavored Drink
Ø Main Efficacy: Replenish energy and fight fatigue
Ø Nutritional Ingredients: Taurine, Inositol, Vitamin B6, Vitamin B12, Guarana
Ø Place of Origin: Thailand
Ø Manufacturer: Carabao Tawandang Co., Ltd.
Product Features:
Ø Green and healthy vitamin fruit-flavored drink with a sweet and sour fruity taste
Ø Uses natural plant extracts (Guarana) as the main efficacy ingredient to replenish energy and fight fatigue
Ø No added artificial caffeine, no astringent taste