Xiangkun Outdoor Technology

We are Xiangkun Outdoor Technology Co., Ltd. If you are interested in a company in Changsha that truly focuses on users and builds brands rather than just selling goods, and want to immerse yourself in the growth journey of an enterprise and brand, you can take a closer look at our introduction.
About Xiangkun, what are we doing?
We started in 2019, based on "user-oriented" and "efficiency first," maintaining an average annual compound growth rate of over 50%. Sales are expected to exceed 1 billion in 2026.
We are committed to deeply cultivating outdoor products, hoping to provide one-stop good but affordable outdoor products for people who yearn for outdoor life. Currently, we own two brands: Badigao and Wilderness Shiguang.
The Badigao brand mainly focuses on travelers and travel scenarios. We make disposable underwear, disposable bedding, portable bath towels, toilet seat covers... covering the four major travel scenarios of "clothing, accommodation, transportation, and entertainment." We want to transform daily necessities into portable, comfortable, and clean travel daily necessities for travel, providing a better experience for travelers. Currently, multiple categories rank first across the entire internet.
The Wilderness Shiguang brand mainly provides high-appearance, portable, healthy and safe camping equipment for parent-child families and gatherings of friends. Currently, it has served more than 2 million families cumulatively.
Given the market opportunity of low outdoor penetration in China, with user needs going from nothing to something, and from something to excellence, we will accelerate the expansion into more new scenarios, creating ten major outdoor consumption scenarios within ten years, allowing people to enjoy a better outdoor life. Regarding channels, we do not define ourselves as an e-commerce company. What matters is where users want to buy our products in which scenarios, and we must cover these channels. So currently, we have full coverage of shelf e-commerce and content e-commerce, and we are also expanding instant retail, offline, and cross-border channels.
The company's main strategies for future development are: branding and digitalization.
We do not expect a perfect team, but a suitable one, where everyone can find their place in the organization and create value, utilizing people's strengths and tolerating their weaknesses. A good team is not just one color, but when everyone is together, presenting a more beautiful hierarchy, everyone is still there, and everyone is connected to the whole.